Thursday, December 11, 2014

Utilizing The Power Of Email Marketing To It's Full Potential

By Joseph Stan

Email marketing is not dead like many people will claim, in fact is stronger than ever and there's no better time to utilize email marketing in your business to it's full potential. We believe that if you can master email marketing in your business you will have a chance of increasing your sales by as much as 50%. In this article we are going to discuss some of the top email marketing techniques you can use for your business today.

On thing to remember is that prior to contacting any of your customers through email, you should always get their permission to do so. Most people disregard unwanted emails and often delete them without opening them. You could also violate your ISP's policies by sending mass emails to consumers who do not want to receive them. Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.

Try not to send out important emails on or around any major holidays. People are often out of their office or on vacation during these times, and so they won't read your emails. Certainly there are exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted. Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.

Perhaps one of the greatest benefits of having your own email lists or building a designated email lists for leads or prospects is being able to properly follow up. Following up is crucial because this is the best way to share the benefits of your products and services. An autoresponder can be your best tool to follow automatically with anyone looking for information on your business.

It can be difficult to figure out an approach to get started in email marketing, and this prevents many business from taking advantage of this powerful tool. Internet marketing is one of the best ways to tap into a huge fast growing network of people. What you've read here should help you to create a winning strategy and build your profits!

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